PRIVACY POLICY
At Hard Rock, we strive to deliver outstanding products, services, and experiences around the world. We value your business and, more importantly, your loyalty. We recognize that privacy is an important issue. We have developed this Global Privacy Policy (this "Policy") to explain our practices regarding the personal information we collect when you visit this site or that is collected by Hard Rock Hotel franchisees or owners of Hard Rock Hotels that are managed Hard Rock. Please read this Policy carefully before submitting personal information about you to us.
We respect the privacy of every individual who visits this site. This Privacy Policy explains how www.hardrockhotels.com (“Website”) collects or otherwise processes personally identifiable information (“Personal Information”). Please read this policy carefully before submitting Personal Information about you to us or to our Hard Rock Hotel franchisees and owners.
You may choose to voluntarily submit Personal Information (such as your name, address, e-mail address, fax number or telephone number) to us at several different points on our Website or through one of our partners, such as Hard Rock Hotel franchisees or owners. We collect and use Personal Information for business purposes only. We use the information provided to us by you directly or via our Hard Rock Hotel partners only for the purpose(s) for which you specifically provided it or for specific additional purposes for which we receive your prior consent. We will not share this information in ways different from what is disclosed in this statement. If you have any questions about this Privacy Policy or the Website, please contact us at customer_care@hardrock.com.
To provide you with Hard Rock services and products, we may share your Personal Information with other Hard Rock affiliated companies, franchisees of Hard Rock Hotels, owners of Hard Rock Hotels or service providers that may be located in countries outside of your own. Although the data protection laws of these various countries may not be as comprehensive as those in your own country, Hard Rock will take appropriate steps to ensure that your Personal Information is handled as described in this Privacy Policy.
WHO IS COLLECTING YOUR INFORMATION
The Website is owned and operated by Hard Rock Cafe International (USA), Inc. (“Hard Rock”). This Privacy Policy applies only to www.hardrockhotels.com. Hard Rock is the sole owner of the information collected on the Website. All websites operated by Hard Rock will adhere to this Policy or one substantially similar.
FRANCHISEE AND OWNER WEBSITES
Many Hard Rock Hotel establishments are owned by independent third parties and (i) managed by Hard Rock or (ii) operated by franchisees, who each are independent businesspersons. Some franchisees and owners also operate websites. Many, but not necessarily all, franchisee and owner sites follow this privacy policy. Therefore, please review each site’s privacy policy. We cannot be responsible for the privacy policies and practices of other websites, including those of our franchisees and owners, even if you access them using links from our Website.
LINKS TO THIRD PARTY WEBSITES
This Hard Rock Hotels Website may contain links to other sites whose privacy policies may differ from those of Hard Rock. If you provide information on third party sites, the privacy policy and terms of service on those sites are applicable. We encourage you to read the privacy policies of websites that you visit before submitting personal information. Hard Rock is only responsible for the privacy statement and content of this Website. We are not responsible for the data collection and use practices and privacy policies or the use of cookies on other third party websites, including those of our franchisees and owners.
HOW WE COLLECT INFORMATION
Information on www.hardrockhotels.com is gathered in two ways: (1) indirectly, i.e., certain anonymous information about all visitors, such as domain name, browser type and page views, which is collected through our Website's technology and is not linked to individual identities (see Cookies below); and (2) directly, when you voluntarily submit Personal Information such as, first and last names, addresses and email addresses, on various pages of www.hardrockhotels.com or the websites of our franchisees and owners. When we collect this type of information directly ourselves via www.hardrockhotels.com, we will notify you as to why we are asking for information and how this information will be used.
For example, if you would like to make a reservation at one of our hotels, we will ask you for information such as name, address, telephone number, email address, credit card number and room preference to process your reservation. We may use your email address to send a confirmation and, if necessary, we might use the other information to contact you for help in processing the reservation. We may also use your email address to: (1) send you a pre-arrival message summarizing your confirmation details and providing other information about the area and the hotel, (2) notify you about special offers and promotions, (3) send you copies of your hotel bills upon your request, and (4) send you periodic satisfaction or market research surveys.
You can opt-out of promotional, marketing or research surveys emails at any time.
USE OF PERSONAL INFORMATION COLLECTED ABOUT YOU
We use your personal information to provide the services and products you request from Hard Rock such as to facilitate reservations. We may use the information to improve Hard Rock's services; provide you with the expected level of hospitality; and ensure the site is of interest to you. We also use details to send you newsletters, promotions and featured specials, and to conduct online surveys, sweepstakes, prize draws, and other contests via email, telephone or postal mail. If you apply for employment with Hard Rock, we use the personal information you supply to process your job application.
COOKIES
Some information that we collect about subscribers is collected passively through the use of cookies. Cookies are small files of information, which save and retrieve information about your visit to www.hardrockhotels.com, for example, how you entered and navigated our Website, and what information was of interest to you. The cookies we use do not contain personally identifiable information.
RESERVATIONS
The Personal Information you provide to us or our franchisees or owners for making a reservation is made available to the applicable hotel for the purpose of meeting your reservation request. After making a reservation or completing your stay at a Hard Rock Hotel, unless you tell us otherwise, the information you provide will be used by us for marketing of Hard Rock Hotels and other Hard Rock products.
SURVEYS & CONTESTS
From time-to-time our Website requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary. Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of the Website and other Hard Rock products and services.
HOW WE USE YOUR INFORMATION AND WHO WE SHARE IT WITH
During the course of business, we may disclose Personal Information to third-party service providers such as market researchers and Hard Rock Hotel franchisees and owners, who have legally contracted with us to help us with these tasks, and are prohibited from using your Personal Information for any other purpose than that which we specify. We may also need to disclose Personal Information where required by law, court order, or in connection with the sale or transfer of all or part of the business.
CHOICE/OPT-OUT
Our users are given the opportunity to 'opt-out' of having their Personal Information used for purposes not directly related to our Website at the point where we ask for the information. For example, our reservation form has an 'opt-out' mechanism so users who book a hotel room through our Website, but don't want any marketing material, can keep their email address off of our lists.
If you have given us your contact information (mail address, fax number, email address or phone number), we may want to inform you about our services or invite you to events by email, telephone or post.
If you prefer not to receive marketing materials from us, you may change your preferences at any time by: (i) sending us an email to customer_care@hardrock.com (ii) writing to us (and include your email address) at Hard Rock Customer Privacy Department, 6100 Old Park Lane, Orlando, FL 32835, USA; or (iii) using the unsubscribe function in the email you receive from us. We will update your preferences as soon as reasonably practical.
Please note, however, that if you "opt out" as described above, we will not be able to remove your Personal Information from the databases of affiliates, franchisees or business partners with which we have already shared your Personal Information (i.e., to which we have already provided your Personal Information as of the date of your opt-out request).
HARD ROCK 3RD PARTY DISCLOSURE POLICY
We may, under limited circumstances, send you offers for related products or services from affiliated Hard Rock companies or jointly offered by Hard Rock together with select third parties. These offers are sent only to those users who have not opted-out of receiving marketing materials from Hard Rock.
CONSENT TO SHARING OF PERSONAL INFORMATION
As a global organization, data we collect may be transferred internationally throughout Hard Rock’s worldwide organization. Some of these foreign jurisdictions may not provide the same level of privacy protection as your local jurisdiction. By purchasing services or products and submitting Personal Information through the Website, you consent to such transfers of your Personal Information. Without such consent, Hard Rock is not able to provide you with access to its online services.
RETAINING PERSONAL INFORMATION
We retain Personal Information about you for the period necessary to fulfill the purposes outlined in this Policy unless a longer retention period is required or permitted by applicable law.
PUBLIC FORUMS
This Website may make chat rooms, forums, message boards, and/or news groups available to its users. Please remember that any information you disclose in a public forum will be available to other visitors to our Website. To the extent you disclose your information to other parties, their use of the information will not be subject to this Privacy Policy.
CONDOMINIUM AND RESIDENCES SUBMISSIONS
We request information from those users that are interested in receiving information about certain Hard Rock Hotel Condominium and Residences projects. Because these Condominium and/or Residences projects are not owned, developed or sold by us or any of our affiliates, but rather by a third party developer, if you submit information to us for this purpose, we will collect the information, provide a copy of the information to the developer (so that they can contact you and follow up on your request) and retain a copy of the information for our records and use. This information shall be owned jointly by the third-party developer and us. Notwithstanding anything in this policy to the contrary, we will not monitor the developers use of this information and in no event will we be responsible for the developers use of the information, which may or may not be used consistent with the terms of this Privacy Policy. For example, if you want to opt out of further uses of your information by the developer or update your information, you will need to contact the developer directly. If you do not want the information shared with the developer consistent with these conditions, do not submit your information for this purpose.
PROTECTING CHILDREN:
We do not knowingly collect Personal Information from individuals under 18 years of age. As a parent or legal guardian, please do not to allow your children to submit Personal Information without your permission.
HOW TO ACCESS AND UPDATE USER INFORMATION
Users who no longer wish to receive our newsletter, marketing surveys or promotional materials may opt-out of receiving these communications by clicking the unsubscribe link at the bottom of the email or contacting customer_care@hardrock.com.
We aim to keep our information about you as accurate as possible. If you would like to review or change the details you have supplied us with, please contact us as set out below. In some cases we may need to use Personal Information obtained previously to verify your identity.
SECURING THE TRANSMISSION AND STORAGE OF INFORMATION
When users submit sensitive information via the Website, your information is protected both online and off-line. When our reservation form asks users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted and is protected with the best encryption software in the industry – SSL. This secure mode is enabled before any such information is transmitted from your computer or web-enabled device. You will know you are in secure mode when accessing a secure server, the first characters of the site address will change from “http” to “https”. We have also implemented additional technology, as well as policies and procedures to safeguard your privacy from unauthorized access or use and will continue to update these measures as new technology becomes available. Unfortunately, however, no security system or system of transmitting data over the Internet can be guaranteed to be entirely secure.
After the information reaches Hard Rock, it is stored on a secure server that resides behind firewalls designed to block unauthorized access from outside of Hard Rock. Because laws applicable to Personal Information vary by country, our Hard Rock Hotel franchisees, owners or other business operations may put in place additional measures that vary depending on the applicable legal requirements. Information collected on the Website covered by this Privacy Policy is generally processed and stored in the United States.
For your own privacy protection, we encourage you not to include sensitive information in any emails you send to us. Please do not send any credit card numbers or any sensitive personal information to us via e-mail.
We have also implemented additional technology, as well as policies and procedures to safeguard your privacy from unauthorized access or use and will continue to update these measures as new technology becomes available.
HOW TO CONTACT US
You may address all communications to Hard Rock Customer Privacy Department, Hard Rock Cafe International (USA), Inc., 6100 Old Park Lane, Orlando, FL. 32835, or e-mail customer_care@hardrock.com. Please include your name, address and phone number or e-mail in all communications and state clearly the nature of your request.
ENFORCEMENT
This Website is compliant with the U.S. Commerce Department Safe Harbor provisions. In order to demonstrate that our Privacy Policy accords with the above privacy instrument, we are voluntarily committed to a Self Assessment procedure. If you feel that Hard Rock has not complied with the policies outlined in this Privacy Policy please contact us at customer_care@hardrock.com, attention: Privacy Compliance. Hard Rock will investigate and attempt to resolve complaints and disputes regarding use and disclosure of Personal Information in accordance with the principles contained in this Privacy Policy. For complaints that cannot be resolved between Hard Rock and the complainant, Hard Rock has agreed to participate in the dispute resolution procedures of the American Arbitration Association (AAA) in accordance with its applicable commercial rules as well as the Safe Harbor Principles.
CHANGES TO OUR PRIVACY POLICY
This Privacy Policy is effective as of June 1, 2009. We may modify this Privacy Policy from time to time. When we make material changes to this Privacy Policy we will post the revised Privacy Policy on the homepage of our Website. You can tell when this Privacy Policy was last updated by looking at the date at the top of the Privacy Policy. Any changes to our Privacy Policy will become effective upon posting of the revised Privacy Policy on the Website. Use of the Website following such changes constitutes your acceptance of the revised Privacy Policy then in effect.
YOUR CALIFORNIA PRIVACY RIGHTS / NOTICE FOR CALIFORNIA RESIDENTS
California residents who have provided Personal Information to Hard Rock may obtain information regarding Hard Rock's disclosures, if any, of Personal Information to third parties for third party direct marketing purposes. Requests must be submitted to the following address: Hard Rock Cafe International (USA), Inc., 6100 Old Park Lane, Orlando, FL 32835. Attn.: California Privacy Privacy. Within thirty (30) days of receiving such a request, we will provide a California Privacy Disclosure, which will include a list of certain categories of Personal Information disclosed during the preceding calendar year to third parties for their direct marketing purposes, along with the names and addresses of the third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the address specified in this paragraph.