History of Hard Rock HotelsOur philosophy of hospitality – Rock ‘n’ roll makes people feel great.
That’s been our motto since we started back in 1971, with a plan to bring together good music, good food and good people and enjoy every moment of it. And that’s exactly what went down. Rock stars filled the room and the partying, not surprisingly, was epic. But it always went the same way. After the party and sometime before dawn, people would need a place to crash.
That’s the inspiration behind Hard Rock Hotels and Casinos. Today, the party never ends. And no one has to go home.
We Are Hard Rock
Hard Rock is the most exciting and energetic lifestyle brand in the world. You can feel it in our exhilarating music and authentic memorabilia, innovative signature restaurants and high action gaming. Hard Rock is redefining globally what a luxury destination experience can be. And no one does hospitality like us.
We Seek Rock Stars
It’s your time to join the band. We are looking for both partners and Hotels & Casinos that rock. Our average system-wide size hotel is approximately 600+ rooms. Our largest property is the Hard Rock Hotel Punta Cana with 1,787 rooms and the smallest is the Hard Rock Hotel Palm Springs. Diversity is key so partners of all sizes are appreciated. We are a lifestyle, upper-upscale hotelier in the Four Star and Four Diamond category. If your property meets our requirements, please allow us to introduce ourselves.
Marco A. Roca,
Chief Development Officer
Europe, Middle East & Africa:
Director of Business Development EMEA
Hotel Development Asia
Hotel of Casino Development Asia
Not contrived, not themed. Established. Real. Enduring. Not overly ornamental. Materials: wood, stone, glass, metal. Void of thematic elements. Not overly ornate. Never cute.
Sensual, provocative, alluring, devoted to living the good life. Comfortable beds and premium linens. Exceptional bars, lounges and signature restaurants. Innovative uses of light.
From our pools to our live music venues, we celebrate the diversity of our guests and their passion for all things rock.
No needless ornamentation, lack of yesterday's formality. Premium without pretense. Can I get a Hot Pastrami and martini at 4am?
We create authentic experiences that rock.
Please Allow Me to Introduce Myself
From Design & Development to Brand Marketing, Operations Support to Technology Integration, we’ve curated a master plan that ensures that each and every property hits pure platinum.
Not a formula. A unique collection of lifestyle elements that surprise. Venues each with special elements and adaptations. Tommy Lee tattoo art. Furniture, lighting and unexpected discovery items.