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It's rare for a brand to gain critical mass worldwide and still maintain its authentic spirit. Just as rock 'n' roll spread through the world with a sound that blended cultures and drew fans from all walks of life, Hard Rock has covered the globe with hotels that promise so much more than a place to stay. We embrace the attitudes, cultures and charisma of each location, and bring an energy you can't find anywhere but Hard Rock.

From the moment rock legend Eric Clapton donated his guitar—the first piece of Hard Rock memorabilia—to London's original Hard Rock Cafe, we've defined rock 'n' roll as more than an art form, but a state of mind. Hard Rock Hotels are a place beyond reality, better than the everyday—where the childhood dream of rock stardom is all grown up. VIP treatment and 24/7 good times in the world's most exciting destinations.

So go ahead. Taste the nightlife of San Diego's Gaslamp District; discover paradise in the tropical setting of Riviera Maya; try your luck at Seminole Hard Rock Hotel & Casino Hollywood; hit the club scene and the beach at our first European location in Ibiza. Every Hard Rock Hotel takes the spirit of a place and blends it with our vibrant collection of music and memorabilia. Anything can happen.

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