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Hard Rock Hotel & Casino Atlantic City
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1000 Boardwalk, Atlantic City, New Jersey 08401, United States
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Atlantic City Salt Water Taffy

Fralinger’s Atlantic City

The most famous name in salt water taffy

While the origins of salt water taffy remain a mystery, one thing is for certain: No one did more to promote this popular Atlantic City confection than Joseph Fralinger.  The one-time glassblower and fish merchant took over a taffy stand on the Atlantic City Boardwalk in 1884, perfecting his own recipe for salt water taffy the following year.

As Fralinger’s grew his business – it counted 25 flavors (the most in Atlantic City) and 6 locations – he wanted to find a way for visitors to bring the popular confection home with them. So, he created the first Atlantic City souvenir: Salt water taffy packed into 1-pound oyster boxes. More than 125 years later, salt water taffy is still Atlantic City’s most popular souvenir and a household name across America.