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Hard Rock Hotel & Casino Atlantic City
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1000 Boardwalk, Atlantic City, New Jersey 08401, United States
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Atlantic City Salt Water Taffy

Fralinger’s Atlantic City

Located on the 2nd Floor across from the hotel elevators

The most famous name in salt water taffy

While the origins of salt water taffy remain a mystery, one thing is for certain: No one did more to promote this popular Atlantic City confection than Joseph Fralinger.  The one-time glassblower and fish merchant took over a taffy stand on the Atlantic City Boardwalk in 1884, perfecting his own recipe for salt water taffy the following year.

As Fralinger’s grew his business – it counted 25 flavors (the most in Atlantic City) and 6 locations – he wanted to find a way for visitors to bring the popular confection home with them. So, he created the first Atlantic City souvenir: Salt water taffy packed into 1-pound oyster boxes. More than 125 years later, salt water taffy is still Atlantic City’s most popular souvenir and a household name across America.