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The Hard Rock Hotel and Casino Bristol project is a partnership between the Hard Rock and two local companies: The United Company (Jim McGlothlin) and Par Ventures (Clyde Stacy). The destination resort will be located at the site of the old Bristol mall and will have something for everyone: world-class dining, new entertainment options, wedding and convention facilities, top-notch retailers and indoor and outdoor concert venues that will further solidify Bristol as the true “Birthplace of Country Music.”
This partnership will create thousands of new jobs, brings millions in new revenues to Bristol and attract over four-million visitors annually. The Virginia General Assembly authorized for voters to decide if this project should move forward and the Bristol City Council voted unanimously to place this referendum on the November 3, 2020 ballot for Bristol.