Last Updated: November 5, 2021
Effective: November 5, 2021
WE RESPECT THE PRIVACY OF EVERY INDIVIDUAL WHO USES OUR SERVICES.
WHO IS COLLECTING YOUR PERSONAL INFORMATION
We may provide you links to other sites whose privacy policies may differ from those of Hard Rock, which we recommend you carefully review and consider. We cannot be responsible for the privacy policies and practices of other websites even if you access those websites using links provided by us, such as hotels that are not owned or managed by Hard Rock, but are owned by franchisees, which are separate and independent entities from Hard Rock.
WHAT PERSONAL INFORMATION DO WE COLLECT
The Reservation Information might be collected and processed by one of several online booking engines (“Booking Engines”) that are used by us.
These Booking Engines will provide the Reservation Information to us to complete your reservation and to provide you services. Some of the Reservation Information may also be provided to us to verify if a visit occurred and for purposes of tracking loyalty rewards under the Hard Rock Rewards Program.
WE MAKE NO REPRESENTATION AND WARRANTIES REGARDING SUCH BOOKING ENGINES, ANY THIRD PARTY ENGAGED BY THE BOOKING ENGINES OR THEIR INFORMATION SECURITY OR PRIVACY PRACTICES. PLEASE NOTE THAT WE DISCLAIM ANY AND ALL RESPONSIBILITY OR LIABILITY RELATING TO THE USE OF YOUR PERSONAL INFORMATION (INCLUDING RESERVATION INFORMATION) BY THE BOOKING ENGINES AND ANY THIRD PARTY ENGAGED BY THE BOOKING ENGINES.
RIGHT NOT TO PROVIDE INFORMATION
You have the right not to provide Personal Information. However, if you elect not to provide the necessary Personal Information as described above, you may not be able to utilize the basic accommodation service. If you elect not to provide part or all of the additional information as described, you may not be able to utilize the supplementary services, but it will not affect the basic accommodation service.
Some information that we collect about you is collected passively through the use of "cookies." Cookies are small files of information, which save and retrieve information about your visit to the Website — for example, how you entered and navigated our Website, and what information was of interest to you. We use this information to remember you when you return and to customize our Website to your preferences. We also allow certain third party advertisers and partners to collect Personal Information about your use of the Website through first and third-party cookies in order to serve adverts to you. They may also analyze this Personal Information in order to serve adverts to you on other third-party websites. You may set your Web browser to notify you when you receive a cookie or to not accept certain cookies. However, in some cases, you may find that some parts of the Website will not function properly if cookies are refused.
CLEAR GIFS, PIXEL TAGS AND OTHER TECHNOLOGIES
Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Website to, among other things, track the activities of Website visitors, help us manage content, and compile statistics about Website usage. We and our third party service providers also use clear GIFs in HTML e-mails to our customers, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.
THIRD PARTY ANALYTICS/TRACKING
AUTOMATED DECISION MAKING AND PROFILING
We do not use any automated decision making in our business processes.
PERSONAL INFORMATION RIGHTS
You have choices about our collection, storage, use, processing, transmission, provision, publication and deletion of your Personal Information, including:
Deletion: You can request that we erase or delete all or some of your Personal Information (e.g., it is no longer necessary to provide services to you).
Change or Correct: You can request that we change or correct your Personal Information. Among others, if you created an account with us, you can review and edit your Personal Information by logging onto the Website or the Mini-program and visiting your account. Please note that personal profile information supplied by you on the Website or the Mini-program can be accessed by you online at any time and no charge.
Object to or Restrict Use: You can request that we stop using some or all of your Personal Information or restrict our use of your Personal Information.
Access and/or Take: You can request a copy of your Personal Information.
Right to Portability: You can request that we transfer your Personal Information to a personal information processor designated by you and we will enable such transfer, provided that this satisfies the conditions imposed by the national cyberspace authority.
Marketing: If you no longer wish to receive our newsletter or promotional materials, you may opt-out of receiving these communications by clicking the unsubscribe link at the bottom of the email.
Withdrawing Consent: If we have collected or processed your Personal Information with your consent, you may withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your Personal Information based on other lawful processing grounds.
Explanation: You can request us to explain our Personal Information processing rules.
If you request access, correction, amendment or deletion of your Personal Information and you have more than one account with us, you will need to instruct us on each account separately. Reasonable access to Personal Information will generally be provided within fifteen (15) working days at no cost to you, subject to limited exceptions prescribed by law or excessive requests.
For your protection, we may need to verify your identity before fulfilling your request. Please note that we may need to retain certain Personal Information for recordkeeping purposes or to complete transactions that occurred prior to your request. We will also retain your Personal Information if reasonably necessary to comply with our legal obligations, meet regulatory requirements, resolve disputes, maintain security, prevent fraud and abuse, to the extent permissible by the applicable law.
We aim to keep the Personal Information about you as accurate as possible. If you would like to access, update, review or change the details you have supplied us with or exercise any of your Personal Information rights that you are entitled to under the applicable law, please contact us as set out below in "HOW TO ACCESS AND UPDATE USER INFORMATION" and "HOW TO CONTACT US" sections.
In order to use and participate in certain programs or services offered by us, you may be asked to first complete a registration form. In order to use or participate in such programs and services, we will need to collect certain Personal Information about you, such as your name, email address and contact details, and, if applicable, CREDIT CARD PAYMENT INFORMATION. This information is used to communicate with you about specific services, offers, benefits and features for which you have expressed interest or registered. For some services, you may be asked to provide a password and user identification. This information is collected to confirm eligibility for use of the online services and to establish the identity of the authorized user. You are responsible for maintaining the confidentiality of that password and user identification.
SURVEYS & CONTESTS
From time to time, we may request Personal Information from you via surveys or contests. Participation in these surveys or contests is completely voluntary. Requested Personal Information may include your contact information, data of birth, marital status, number of children and their AGES, and your opinion/answers. Contact information will be used to administer your participation in a contest, notify the winners and award prizes. Survey information will be collected and used for purposes of monitoring or improving the use and satisfaction of our products and services.
HOW WE SHARE YOUR INFORMATION AND WHOM WE SHARE IT WITH
During the course of business, we may disclose, transfer or otherwise make available your Personal Information (INCLUDING SENSITIVE INFORMATION) to our affiliates and third-party service providers who have been legally contracted to provide services on our behalf, and are prohibited from using it for any other purpose. Personal Information is also shared with the Booking Engines referred to above in order to process your reservations and provide you with services. Reservation Information is shared with the Booking Engines and our affiliates as discussed above. Some of the recipients of your Personal Information as discussed above are located IN THE U.S., CANADA OR OTHER JURISDICTIONS.
You can exercise your rights under relevant laws and regulations against the recipients. If you have any issue with reaching to such recipients, you may contact us at firstname.lastname@example.org for such recipients’ contact information.
In addition, to the extent permissible under applicable laws of China, we may share your Personal Information to local, state, federal and foreign countries as mandated by their reporting requirements; and governmental authorities to comply with legal, regulatory or administrative requirements, or as otherwise required by the U.S. or other law. In such case, we will notify you of the name and contact information of the foreign recipients, their information processing purposes and methods and the types of personal information processed by them and other information, to the extent required under applicable law. We may also disclose your Personal Information where necessary to prevent actual or suspected loss or harm to persons or property, or as otherwise permitted by law.
HARD ROCK THIRD PARTY DISCLOSURE POLICY
We may, under limited circumstances, send you offers for related products or services from affiliated Hard Rock companies or jointly offered by Hard Rock together with select third parties. These offers are sent only to those users who have given their consent of receiving marketing materials from Hard Rock.
CONSENT TO SHARING OF PERSONAL INFORMATION
THE PERSONAL INFORMATION OF CHILDREN UNDER 14 YEARS OLD IS SENSITIVE PERSONAL INFORMATION. We are mindful of the privacy of children as children merit specific protection with regard to their Personal Information, as they may be less aware of the risks, consequences and safeguards concerned and their rights in relation to the processing of Personal Information. For these reasons, promotions activities by Hard Rock addressed to children always receive specific attention and protection. We always get consent from the parents or other guardians of the children, where legally required, for processing of children's information.
HOW TO ACCESS AND UPDATE USER INFORMATION
Users who no longer wish to receive our newsletter or promotional materials may opt out of receiving these communications by clicking the unsubscribe link at the bottom of the email or contacting email@example.com.
We aim to keep the Personal Information about you as accurate as possible. If you would like to access, update, review or change the details you have supplied us with, please contact us at: firstname.lastname@example.org. In some cases we may need to use Personal Information obtained previously to verify your identity.
HOW WE ENSURE THE SECURITY OF YOUR PERSONAL INFORMATION
We have implemented technical, physical and administrative measures, as well as policies and procedures designed to safeguard your Personal Information from unauthorized access, use, disclosure, modification or destruction and will continue to update these measures as new technology becomes available.
HOW LONG WE STORE YOUR PERSONAL INFORMATION
We will store your Personal Information for the minimum length of time required to fulfil the purposes stated in, or as prescribed by the applicable law.
HOW TO CONTACT US
You may address all communications to us via e-mail at email@example.com. Please include your name, Address (only if you want us to reply to you by letter) and phone number or e-mail in all communications and state clearly the nature of your request. If you wish to make a request to access the personal information we collect and store about you, please contact us at the email address above.