MIAMI, Fla. – As service management becomes the new paradigm in the hospitality industry, All Inclusive Collection – the experiential brand offering an authentic all-inclusive experience with limitless service and style – is excited to introduce Rock Royalty Level, a concierge level program providing VIP treatment-seeking guests with additional posh amenities and unmatched benefits, to Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Cancun and Hard Rock Hotel & Casino Punta Cana.

From champagne service by the beach to preferential romantic dinner reservations, vacationers at the all-inclusive Hard Rock Hotels now have the opportunity to book their room in the Rock Royalty Level and embrace the rock star experience. In true celebrity fashion, Rock Royalty Level guests are provided with the phone number of an on-call Personal Assistant upon arrival to help orchestrate their stay, including assistance with reservations on and off property. This program also boasts express luggage delivery, a complimentary 25-minute couples massage, ironing service and complimentary shoeshine, upgraded full-size Rock Spa® bath products, aromatherapy and an exclusive pillow menu, in-room spa tub preparations, priority reservations to picks® and mix® programs, and more.

An extension of an already existing brand program at participating Hard Rock Hotels, such as Orlando and Bali, the Rock Royalty Level allows guests to indulge in the royal treatment at the all-inclusive Hard Rock Hotels. The All Inclusive Collection offers a unique “all day, all night, all-inclusive” vacation experience, and with the introduction of the Rock Royalty Level program, it continues to elevate the brand’s luxury offerings.

For additional information about the Rock Royalty Level please visit To book a vacation experience at an All Inclusive Collection property, please visit or contact your preferred travel professional.