HOLLYWOOD, Fla. (July 01, 2021) — Hard Rock Hotels today announced the opening of the much anticipated Hard Rock Hotel Madrid. Located at the Golden Triangle of Art in the Spanish capital, the hotel is the newest addition to the brand’s international portfolio and compliments recent growth throughout Europe.
“Hard Rock Hotels has always felt very in tune with the vibrancy and spirit of Spain. It is one of the reasons we introduced the brand to Europe with Hard Rock Ibiza in 2014, followed by our Tenerife hotel shortly after” said Dale Hipsh, Senior Vice President of Hotels, Hard Rock International. “As our first Spanish metropolitan hotel, Hard Rock Hotel Madrid brings a distinctly different personality to our beach resorts. Our guests will discover art, music, history, culinary excellence and culture at their fingertips – all brought together through Hard Rock’s curated and entertainment-infused hospitality”.
The new hotel caters to both business and leisure travelers, with 161 contemporary rooms and suites (from 194 square feet) offering diverse views, so guests can take in the lights of Madrid, or retreat from the city with a room overlooking the lush garden. Additionally, more than 21,000 square feet of event space including garden and rooftop venues set the stage for world-class immersive events.
At the heart of the property guests will find a dramatic architectural hanging guitar sculpture above the welcoming, amber-hued sofas of the lobby. Vibrant artwork is featured throughout the hotel, including a life-size pink ‘Las Meninas’ adorned with Rosalía lyrics, inspired by Diego Velázquez’s masterpiece hanging in the Prado Museum and mural in GMT+1 bar inspired by the La Movida movement in Madrid.
The colorful artwork is complemented by a thoughtfully curated memorabilia collection that showcases Madrid style and culture, as well as international music legends. Hard Rock Hotel Madrid is now home to over 70 pieces of memorabilia, with notable pieces including an acoustic guitar from Madrid-native singer-songwriter, Antonio Vega; blue denim jeans outfit worn by Elvis Presley during an NBC TV special in 1968; and platform boots worn by David Bowie.
The property’s premier location in the Triangulo de Oro del Arte, is surrounded by the Reina Sofia National Museum, the Prado National Museum and the Thyssen-Bornemisza National Museum. Within walking distance guests can explore the historic art nouveau train station (Atocha), the Royal Botanical Garden, and the charming Lavapies and Embajadores neighborhoods.
The hotel will be a draw for travelers and locals alike as it is home to unique bars and restaurant concepts including the brand’s signature restaurant Sessions, with interiors by Rockwell Group, and RT60, a spectacular rooftop bar offering gourmet tins, a jamon carving station and cheese, cocktails and unbeatable 360-degree views of the city to the beat of live DJ sets. Sessions, with its open and airy terrace, overlooks the hotel’s garden and serves a unique take on classic Spanish cuisine with unexpected culinary delicacies on the menu, whilst the GMT +1 lobby bar offers drinks and light fare throughout the day. The Green Room, a private chef’s table serving an exclusive menu to no more than 6 guests is set to open in September.
Lifestyle consultant and international restaurateur, Maria Font Trabocchi, has played a crucial role in bringing the gastronomy at Hard Rock Hotel Madrid to life with her distinct Spanish spin. As the woman behind, Fiola, Fiola Mare, Sfoglina and Del Mar in Washington D.C. and across the United States, Maria has built a career’s worth of successful restaurants based on excellent quality and hospitality.
“I am honored to be working with Hard Rock Hotels to bring my knowledge, experiences and personal take on restaurants to the capital of my home country,” said Maria Font Trabocchi. “The hotel is incredibly well-located, and we are confident that it will soon become a social hub and meeting spot for residents in the city as well as visitors. The restaurants offer beautiful surroundings, the food is vibrant, and we look forward to the chef breathing his own emotion and energy into the restaurants now the hotel is officially open.”
The property also encompasses an outdoor swimming pool, Body Rock® fitness center and Rock Om®, which fuses the ancient practice of yoga with the rhythm of a custom DJ-curated soundtrack for complimentary, in-room yoga sessions.
In true Hard Rock style, the hotel will offer an array of signature brand experiences and amenities exclusive to Hard Rock Hotels, including The Sound of Your Stay®, which allows guests to experience curated playlists (Tracks®), listen to a tailored selection of vinyls in-room (Wax®) or jam on a Fender® electric guitar in the privacy of their own room along with headphones and an amp (Picks®).
Rooms at Hard Rock Hotel Madrid start from $150 USD. For bookings visit hardrockhotels.com/madrid/.
About Hard Rock Hotel Madrid
Hard Rock Hotel Madrid arrives in the capital in 2021 in a premier location, in the heart of the exciting city of Madrid. With 161 rooms, the new music infused hotel will be located opposite the famous Museo Nacional Centro de Arte Reina Sofía, in Madrid’s Atocha neighborhood, the place that art and culture lover’s dream of. The Royal Botanical Gardens, the prestigious Prado National Museum and Madrid’s largest train station with its AVE high-speed train network are also within easy reach. At Hard Rock Hotel Madrid guests and locals will find local cuisine and drinks at GMT+1 Lobby Bar and Sessions, the hotel’s signature cuisine restaurant. In addition, breathtaking panoramic views of the Spanish capital can be enjoyed from the RT60 Terrace Bar, with its lush outdoor urban garden. For both business and leisure travel, Hard Rock Hotel Madrid will feature a range of signature services, such as Body Rock® or Hard Rock’s exclusive wellness program, Rock Om®, which fuses the ancient essence of yoga with the rhythms of music, right in the privacy of a guestroom. With the exclusive music program The Sound of Your Stay®, guests can choose the soundtrack of their stay through the chords of a Fender guitar or vinyl rhythm. There will be no shortage of headphones and amps. The hotel also has a Rock Shop®, where guests and locals alike can buy T-shirts, hats and other Hard Rock® branded apparel.
About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 239 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock International was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes and also designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal. In 2020, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. In addition, Hard Rock Hotels was named one of the top performing hotel brands in J.D. Power’s North America Hotel Guest Satisfaction Study for the second consecutive year. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
About Hard Rock’s SAFE + SOUND
To help keep guests and team members safe and healthy, all Hard Rock Hotel locations have implemented SAFE + SOUND, a best-in-class program focused on enhanced cleaning practices, social interaction guidelines and wellness protocols. The program, was developed by a team of hospitality experts in collaboration with worldwide health and sanitization specialists, and ensures properties pass a rigorous inspection independently assessed by NSF International. The SAFE + SOUND program implements the highest level of safety, sanitization, and employee training. Protocols and practices will continue to evolve and support local health and safety guidance For additional information on Hard Rock Hotel’s SAFE + SOUND please visit hardrockhotels.com/safe-and-sound.
