Hard Rock Hotels & Casinos Curates For A Cause Through Legendary Music Amenity ProgramNovember 7, 2012
Tracks Volume 7 Playlists to Support Breast Cancer Research Foundation and Rock the Vote
Orlando, Fla. – Hard Rock Hotels & Casinos – with locations from Bali to San Diego, Singapore and Macau – announces the release of Tracks Volume Seven, a collection of free downloadable playlists available exclusively to hotel guests as part of the brand’s complimentary music amenity program, The Sound of Your Stay®.
Through their partnership with BMF Media Group, Hard Rock Hotels & Casinos launched the Tracks program to introduce guests and music fans around the globe to artists such as Black Lips, Cut Copy, and Passion Pit, while also celebrating industry icons from The Doors to James Brown, Dolly Parton to The Beach Boys – ultimately showing the brand’s support of the music industry through playlists exclusively curated by celebrities, including Perez Hilton and Mayer Hawthorne.
As a hotel brand that supports important causes through music, Hard Rock Hotels & Casinos partnered with award-winning artist Sara Bareilles to curate a Breast Cancer Research Foundation playlist for its Volume Seven collection. Featuring a list of ten songs that encourage a positive mental attitude, the playlist includes artists such as Aretha Franklin, The Civil Wars and Milo Greene.
“I’m really excited to have curated a playlist for the Breast Cancer Research Foundation and Hard Rock,” said Sara Bareilles. “I hope everyone enjoys the music and that it helps to grow a stronger awareness of the important work BCRF are doing.”
“Having several members in my family battle with breast cancer and beat it, I was very honored to hear Milo Greene was selected to be apart of BCRF playlist,” adds Robbie Arnett of Milo Greene. “Thank you for keeping everyone alert and aware.”
In addition to the philanthropic BCRF playlist, Hard Rock teamed up with Warner Bros Records and BMF Media to engage music-enthusiasts and the youth of America through the launch of a Rock the Vote playlist, featuring songs about hope, change and the future with selections from Helena, Flaming Lips and Bloc Party – to name a few.
“’Sunlight’ is truly about spinning challenges into gold. Today, more than ever, we have the powerto bring our dreams into realities, and the choice and responsibility to stand up for what we believe in,” states Helena. “I am so excited to be a part of this playlist, as both Hard Rock and Rock the Vote are such an inspiration and driving force behind the youth, constantly pushing for us to take hold of our beautiful future!”
Never lacking on music cred, Hard Rock Hotels & Casinos partnered with Australian record label Modular Recordings to curate an additional playlist for the Volume Seven collection, introducing guests to buzzy artists and bands such as Jonathan Boulet, Sneaky Sound System, Canyons, and Bag Raiders.
Appealing to the modern business or leisure traveler, the three elements of The Sound of Your Stay® create an unparalleled, authentic experience, allowing guests to channel their inner rock star – whether setting the mood with one of three 15-song playlists, nailing power chords on a Fender guitar during a jam session or matching beats and remixing like a professional DJ on a Traktor Kontrol mixer. As the first of its kind, this groundbreaking amenity program sets the industry standard in interactive programming, designed to provide guests with an all-encompassing music experience in the comfort of their hotel room.
Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock properties offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s portfolio of Hotels and Casinos are located in the world’s most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.
To book a vacation experience at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.
About Hard Rock International
With a total of 178 venues in 55 countries, including 139 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the companies’ two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Santiago, Nabq, San Jose and Guatemala City. New Hard Rock Hotel projects include Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com or www.facebook.com/hardrock.