HARD ROCK HOTELS & CASINOS TO TURN UP LOLLAPALOOZA EXPERIENCEJuly 29, 2014
The Sound of Your Stay® Music Lounge Hits Hard Rock Hotel Chicago
in Partnership with Beats Music, Fender and Traktor, amongst others
July 29, 2014 – Hard Rock Hotels & Casinos – with locations from Bali and San Diego to Singapore and Macau – in association with BMF Media Group, presents the unparalleled The Sound of Your Stay Music Lounge®. Sure to be the weekend’s hottest entertainment and lifestyle venue, The Sound of Your Stay Music Lounge® will roll out the red carpet August 1-2, 2014 at Hard Rock Hotel Chicago – the city’s most coveted music-inspired destination located directly adjacent to the festival grounds.
Recognized as the ultimate “VIP + Artist Retreat,” The Sound of Your Stay® Music Lounge kicks off with day parties on Friday, August 1 and Saturday, August 2 from noon to 6 p.m., drawing an eclectic mix of media, talent and industry tastemakers alike. Attendees will enjoy unmatched entertainment as DJs spin the day away, as well as branded activations throughout the property, including a pop-up Red 7 Salon, VIP gifting by Blue Microphones and drinks by Heineken Light, Vita Coco and Red Bull. Additionally, attendees will experience the brand’s three-part music amenity program, The Sound of Your Stay®, through activations featuring Tracks.® downloadable playlists, Picks.® stations for impromptu jam sessions on exclusive Fender guitars and Mix.®, where guests can DJ like a pro using Traktor DJ equipment from Native Instruments.
When the sun goes down, the after parties heat up at The Sound of Your Stay Music Lounge®, the most sought-after post-festival event over the weekend long celebration. The Sound of Your Stay Music Lounge® by night is presented by Beats Music, Fender, Traktor, VH1 Save The Music and Palladia, Viacom’s hi-def live music network. Infused with vibrant music culture and overlooking Michigan Avenue, Hard Rock Hotel Chicago serves as the quintessential backdrop for post-festival fetes, where guests sip on complimentary drinks provided at the sponsored Heineken Bar, in addition to special DJ sets and performances by festival headliners.
The Sound of Your Stay® Music Lounge Night Overview:
Dates: Friday, August 1 and Saturday, August 2
Hours: 10 p.m. – 2 a.m.
Address: 230 N. Michigan Ave
Friday, August 1 Night Lineup:
10 – 11 p.m. DJ White Shadow Set
11 – 11:25 p.m. Joywave Performance
11:25 – 11:45 p.m. Joe Jonas DJ Set
11:45 – 12:10 a.m. ASTR Performance
12:10 – 12:30 a.m. Joe Jonas DJ Set
12:30 – 1:00 a.m. Lykke Li Performance
1 – 2 a.m. DJ MomJeans, Danny Masterson DJ Set
Saturday, August 2 Night Lineup:
10 – 11 p.m. Mia Moretti DJ Set
11 – 11:20 p.m. Smallpools Performance
11:20 – 11:45 p.m. Grouplove DJ Set
11:45 – 12:15 a.m. Betty Who Performance
12:15 – 12:30 a.m. Captain Cuts DJ Set
12:30 – 1:00 a.m. Delta Rae Performance
1 – 2 a.m. Ana Calderon DJ Set
Sponsors of The Sound of Your Stay® Music Lounge include Beats Music, Fender, Traktor, Heineken Light, Vita Coco, Red Bull, Rock the Vote, Red 7 Salon, Blue Microphones, Palladia, VH1 Save the Music Foundation and SpinMedia. Attendees are encouraged to interact via social media using the brand-wide hashtag #thisishardrock and the event specific tag #themusiclounge.
Media inquiries should be directed to The Zimmerman Agency at firstname.lastname@example.org.
For more information on Hard Rock Hotel Chicago, please visit www.hardrockhotelchicago.com.
About Hard Rock International
With a total of 186 venues in 57 countries, including 142 cafes, 20 hotels and 9 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, Vienna and Marseille. New Hard Rock Hotel projects include Daytona Beach, Abu Dhabi and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com
About Hard Rock Hotel Chicago
Stretching 40 stories tall on Michigan Avenue, near the famous Magnificent Mile, Hard Rock Hotel Chicago exemplifies history combined with style, offering exceptional service with sleek, unpredictable design in the heart of downtown Chicago. Guests enjoy a contemporary ambiance blending seamlessly within the walls of the Carbide & Carbon Building, a historic Burnham masterpiece fashioned from green terra cotta and black polished granite. As Art Deco meets the art of hospitality, the luxury lifestyle hotel holds 381 modernized guest rooms, including 20 suites, designed to immerse the senses with soothing tones, modern furnishings and atmospheric lighting. Guests enjoy access to some of Chicago’s largest meeting space, in addition to the Angels & Kings Chicago lounge, inspired by Pete Wentz, offering upscale cuisine, signature drinks and live music. For more information, please visit: www.hardrockhotelchicago.com