Orlando, Fla. – December 13, 2015 – Hard Rock International – owner of one of the world’s most iconic and recognized brands – announces plans for Hard Rock Hotel Hartford, a new-build 170-room property set to open fall 2018 in the Capital City’s fast evolving Downtown North (“DoNo”) neighborhood. Developed in collaboration with Centerplan Companies and managed by Hard Rock International, the hotel will be situated at the meeting of Main and Trumbull Streets. Welcoming locals and visitors alike, Hard Rock Hotel Hartford will serve as a top regional attraction and complement the city’s new minor league stadium, as part of Downtown North’s long-term redevelopment plan.

“We’re excited to bring the Hard Rock brand to New England in a city as welcoming as Hartford,” said Marco Roca, executive vice president of global hotel development at Hard Rock International. “We look forward to being a part of Hartford’s Downtown North evolution as one of the most exciting new neighborhoods in the region.”

“The collaboration with Hard Rock International is a transformative moment for the redevelopment of Downtown North and speaks to the strength and viability of the Hartford market,” stated Robert Landino, CEO of Centerplan Companies – developers of the Downtown North project. “The involvement of a world-class company like Hard Rock International is resounding evidence of the ability of Downtown North’s redevelopment to attract and sustain long-term growth.”

Plans for Hard Rock Hotel Hartford call for an assortment of unmatched amenities, such as a lively rooftop pool and lounge inviting guests to enjoy the picturesque Downtown North and Hartford skylines, including the Capital Dome. Additionally, the property will feature brand-exclusive offerings, including a contemporary Hard Rock Cafe, Body Rock workout facility, Rock Spa featuring the brand’s signature Rhythm & Motion spa menu, and a Rock Shop where fans will be able to purchase the brand’s iconic merchandise.

“We’re very excited about this opportunity as it brings so much to an already great city,” said Jason Rudnick, President of Centerplan Companies. “The glowing iconic guitar of the Hard Rock brand lighting up downtown Hartford will be a symbol to all residents and visitors that Connecticut’s Capital City is a primary destination.”

In true Hard Rock style, guests of the upcoming hotel will enjoy amenities steeped in music, such as The Sound of Your Stay music program that allows guests to check out a Fender guitar for impromptu in-room jam sessions. The Hard Rock brand is celebrated around the world for producing more than 28,000 live music events annually and Hard Rock Hotel Hartford will contribute to the live music experience, delighting guests with performances year-round.

Globally recognized as a world-class entertainment and lifestyle brand, Hard Rock properties offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s current Hotel and Casino portfolio is located in the world’s most enviable resort destinations, as well as urban gateway cities. The dynamic properties cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel, and who connect with the authentic and powerful Hard Rock vibe.

For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

About Hard Rock International
With a total of 204 venues in 64 countries, including 157 cafes, 22 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Lagos and Gran Canaria, Spain. New Hard Rock Hotel projects include Atlanta, Berlin, Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

About Centerplan Companies
Centerplan Companies, based in Middletown, CT, offers vertically integrated capacity in all facets of real estate acquisition, development, construction and management, with an emphasis on urban mixed use, retail, and residential opportunities. The result is a firm that possesses a complete understanding of all aspects of planning, design, and construction and the relationship to current market trends and economic conditions.  Centerplan delivers these services from three independent companies, Centerplan Construction Company, Centerplan Development Company, and Center Earth.  Centerplan Companies possesses a diverse and talented team of professionals, each with their respective expertise in areas required to optimize value for real estate equity investments with re-positioning and new development opportunities.  For more information on Centerplan Companies, visit www.centerplan.com.