Orlando, Fla. –October 14, 2014 – Hard Rock International – owner of one of the world’s most iconic and recognized brands – announces Hard Rock Hotel Dallas-Fort Worth, located in the newly announced The Grand Alps Village development in Grand Prairie, Texas, future home to the most advanced indoor snow facility in the world. The 300-room, Hard Rock managed hotel will include 86 rooms overlooking the indoor ski facility, a rooftop pool complex and two world-renowned Rock Star Suites. Construction is scheduled to begin for the $400 million property in January 2015 and the hotel is projected to open in January 2018.

“We’re looking forward to managing the property and introducing our Hard Rock Hotel brand into the thriving Dallas-Fort Worth area,” said Marco Roca, executive vice president/chief development officer, Hard Rock Hotels & Casinos. “As we look to expand our hotel portfolio, we seek out promising locations and successful partners, and we have achieved that with The Grand Alps development.” 

“Hard Rock is an iconic brand with an extensive fan base that creates a destination draw,” said Grand Prairie Mayor Ron Jensen. “Grand Prairie’s Interstate 30 and Belt Line corridor offers the perfect location for a project like this. The Grand Alps will be a great new addition to our well-established tourist business. My family and I ski and are looking forward to being able to do so in our backyard.”

Hard Rock Hotel Dallas-Fort Worth will roll out the red carpet for guests with unparalleled live music performances and vast amenities, such as the Rock Spa®, featuring its newly unveiled Rhythm & Motion spa menu, and the Body Rock® workout facility. Guests can choose from a variety of food and beverage options on-property and throughout the Grand Alps development. Additionally, the property will offer 50,000 square feet of meeting space, legendary music memorabilia, a world famous Rock Shop® featuring Hard Rock’s iconic merchandise and The Sound of Your Stay® – the brand’s all-encompassing music amenity program exclusive to guests of the hotel.

“Travelers are seeking new adventures and a reprieve from the usual, which is exactly what Hard Rock offers to its guests,” said Sherman Thurston, Co-Chairman of The Grand Alps Resort Group. “A Hard Rock Hotel is the perfect addition to The Grand Alps Village development.”
Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock Hotels & Casinos offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s current Hotel and Casino portfolio is located in the world’s most desirable resort destinations, as well as urban gateway cities. The dynamic properties cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable accommodations, whether for business or leisure travel, and who connect with the authentic and powerful Hard Rock vibe. For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

About Hard Rock International
With a total of 190 venues in 58 countries, including 144 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, San Juan and Marseille. New Hard Rock Hotel projects include Los Cabos, Abu Dhabi, Daytona and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.