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HOLLYWOOD, Fla., April 20, 2021 /PRNewswire/ -- Demonstrating the brand's commitment to its "Save The Plant" motto, Hard Rock International once again joined World Wildlife Fund in its Earth Hour movement. In 2019, 18 Hard Rock Hotels around the world participated and conserved 11,919.41 kilowatts; enough energy to power more than 50 outdoor concerts. This year, the brand upped its numbers drastically with participation from 24 Hotels, 10 Casinos and 67 Cafes, conserving over 200,000 kilowatts.
The Earth Hour movement is an annual event orchestrated by World Wildlife Fund (WWF) – an international non-governmental organization that works to preserve wildlife and the environment – which encourages millions of people, businesses and landmarks across the world to "go dark" for 60 minutes and show their commitment to fighting climate change and protecting the planet. Hard Rock has played an integral role in previous years' Earth Hour movements and contributed in numerous ways to the 2021 event, including:
"Hard Rock is incredibly honored to once again participate in the Earth Hour initiative organized by World Wildlife Fund, and support this important and impactful effort through a company-wide contribution of over 200,000 kilowatts in saved energy," said Jim Allen, Chief Executive Officer for Hard Rock International. "Hard Rock continuously works to enforce our 'Save The Planet' motto substantial action that makes a real difference in the world. We look forward to supporting the Earth Hour initiative for many years to come!"
Participating Hard Rock properties include:
Imagery and video of Hard Rock's Earth Hour participation can be found here.
About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 239 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock International was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes and also designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal. In 2020, Hard Rock was honored as one of Forbes Magazine's Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. In addition, Hard Rock Hotels was named one of the top performing hotel brands in J.D. Power's North America Hotel Guest Satisfaction Study for the second consecutive year. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world's first Guitar Hotel® in South Florida, Global Gaming's 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.