Hard Rock Hotels Opens First Hotel in the Alps

London, U.K. 1 December 2017: Today, Hard Rock Hotels announced the opening of their first hotel in Continental Europe, Hard Rock Hotel Davos in the Swiss Alps. The hotel is located in the heart of the city in the historic Alexander House, built in 1882. For guests looking to hit the ski slopes, the hotel offers guests a dedicated Ski Room where they can store equipment and gear.

Speaking of the opening, Dale Hipsh, Senior Vice President of Hard Rock Hotels said, “We are thrilled to bring Hard Rock’s DNA into the sophisticated environs of Switzerland and the home of the World Economic Forum, Davos.”

Transforming the 130-year-old building, Hard Rock Hotel Davos makes tribute to the building’s rich history and has been transformed into a luxury music-inspired alpine escape with priceless memorabilia adorning the walls of the property, two bars and the brand’s signature Sessions Restaurant. Curated by a team of experts, the memorabilia collection complements the local music scene while reflecting the region’s art, style and culture. Hard Rock Hotel Davos is now home to 65 pieces of memorabilia, with notable pieces including a sequin sweater by Michael Jackson, a lace outfit by Taylor Swift and a silk shirt by Elvis Presley.

Catering to both business and leisure travellers, Hard Rock Hotel Davos will have 110 lavishly redesigned rooms, including 31 serviced one to three bedroom apartments, all of which feature Sleep Like a Rock® bed linen.

Delectable food and beverage options are available across the property with the brand’s signature restaurant, Sessions, as well as two bars, including The 5th, the only rooftop bar in Davos with 360-degree views of the mountains. The menu at Sessions features regional specialities, such as Wild Boar Goulash and Iced Toblerone Mousse. GMT + 1 Bar will be the place to visit for new and interesting cocktail creations with a team of expert mixologists who are always in the lab inventing new concoctions. The hotel also boasts a trendy and stylish private dining room, The Studio.

In addition to three conference rooms offering dynamic meeting space, an on-site, historic chapel is also available for private hire, containing a modern sound system, natural acoustics, fully functioning organ and adaptable lighting, ideal for banquets, weddings, private concerts and events.

In true Hard Rock style, the hotel entices guests with an array of signature brand offerings and amenities, including The Sound of Your Stay® music amenity program, which encompasses WAX®, PICKS® and TRACKS®. WAX®, allows guests to set the mood with a complimentary Crosley turntable and curated collection of iconic records chosen by Hard Rock’s team of music experts. PICKS® allows guests access to a collection of premium Fender electric guitars delivered to their room along with headphones and an amp, and TRACKS® is a custom playlist individually created for each destination. The property is also home to the brand’s iconic Rock Shop®, which provides guests the opportunity to purchase t-shits, hats, and other branded apparel.

The property will also boast a wellness centre, including a Body Rock® workout facility and a Rock Spa®, complete with the brand’s signature music-infused Rhythm & Motion spa menu, five treatment rooms and a yoga studio, set to open in August 2018.

Rooms at Hard Rock Hotel Davos start from £264 per night including breakfast. For bookings visit www.hardrockhotels.com/davos/ or call 41 81 4151600.