It’s the 20th Anniversary of Pinktober

October is Breast Cancer Awareness Month, and Hard Rock Hotels is amping up awareness with its annual PINKTOBER® campaign. All around the world, from our hotels to cafes, casinos to shops, you can help support the Hard Rock Heals Foundation® by doing what you love — traveling like a rock star to our iconic properties worldwide. Read on for just a few ways you can participate in Breast Cancer Awareness Month at Hard Rock Hotels.

Jam Out in a Pink Suite

Looking to get way out of dodge this fall? Consider a trip to Hard Rock Hotel Desaru Coast, where you can jam out with a custom pink Fender® Player Series Stratocaster. Just book our Pink Suite Package, the proceeds of which go to the local breast cancer support group in Johor Bahru, Malaysia.

Drink Pink

This October, at select Hard Rock Cafe® locations, order the Drink Pink Punch. Made with Beefeater Pink Gin, guava, banana, pineapple, and strawberries, this refreshing drink will make you feel like it’s still summer, while supporting a worthy cause.

Shop Pink

From limited-edition pins to t-shirts, bracelets to keychains, the array of pink merchandise at our Hard Rock Rock Shop® locations lets you show your support and get a souvenir for yourself at the same time. Proceeds from Hard Rock’s exclusive PINKTOBER® collection of merchandise will be donated to the Hard Rock Heals Foundation® in support of breast cancer awareness causes around the world. You can also shop online at

Join us in supporting Breast Cancer Awareness Month.

Whether you’re staying in our hotels or dining in our cafes, we invite you to join the cause and help raise awareness this Breast Cancer Awareness Month.