29 June 2018
Philanthropy has always been an important aspect of Hard Rock brand and culture. Back by popular demand, Hard Rock Hotel Penang will be launching its Rock-A-Duck campaign for the second time to lend a helping hand to the local community. With the use of its motto – ‘Take Time to be Kind’ – the hotel will be quacking up a cause to raise funds for Sekolah Jenis Kebangsaan Cina Poay Wah, a national Chinese primary school in Tanjung Bungah, Penang. Proceeds raised from the Rock-A-Duck campaign will be donated to the school to build a zinc roof to provide shelter for the students to assemble and perform their daily outdoor activities.
Following its success in 2016, the hotel will be selling 10,000 units of its limited edition rubber ducks and release another 10,000 units into the swimming pool at Hard Rock Hotel Penang for a lucky draw. Each rubber duck is priced at RM10 and will be available for sale at the front desk at Hard Rock Hotel Penang from 02 July 2018 onwards. Donors will be entitled to a lucky draw with 3 grand prizes to be won – a three day, two night stay in a Seaview Deluxe room at Hard Rock Hotel Penang (third prize with a total value of RM2,300), a three day, two night stay in a Lagoon Deluxe room at Hard Rock Hotel Penang (second prize with a total value of RM2,800) and a four day, three night stay in the legendary King Suite inclusive of a RM500 cash voucher (first prize with a total value of RM16,000). Each lucky winner will also be rewarded with a daily buffet breakfast for two at the Starz Diner restaurant during their stays. Hard Rock Hotel Penang will invite a public figure to select the three lucky winners and to present a mock cheque to Sekolah Jenis Kebangsaan Cina Poay Wah on the draw date.
To encourage the public to participate in the campaign, Hard Rock Hotel Penang will be running a selfie contest with monthly prizes to be won. Donors who post the most creative selfie with the hashtag #RockADuckSelfie in their Instagram account will stand a chance to win a monthly surprise gift from the hotel.